Introduction to E-Commerce Transactions of Goods

Question: Describe about the Introduction to E-Commerce for Transactions of Goods. Answer: Introduction The Iconic is an online retailing website that deals in sale of clothes and brands. E-commerce is an online emerging trend that is used by many people for the purchase of product. Website plays an important role in transaction of goods. The website that is used for online transaction should be attractive as well should include all the information of the product (Andam 2014). The website should also be free from the bugs and spams in order to attract as many customers as it can. The author in this report states the features of the website and states the advantages and disadvantages of the website. It further answers the question regarding the Australian e commerce website as to in which stage is the website working. Overview of the website and its features The author has chosen an online retailing website that deals in selling of cloths and other fashion accessories. The online retailer deals in both men and women fashion cloths and accessories. The website has different categories that include the men and women clothing. The website also includes the names of the brand of clothes, shoes and accessories that the company sells to its customers. It contains all the information of the product such as price, warranty if applicable, delivery time, color and the materials that it is made of. The website also contains the contact information of the company in order to solve the query of the customer that they face (Theiconic.com.au. 2016). Positive and negative aspects of website The website has both the positive and negative aspects. The home page of the website is simple and easy to understand. The positive aspect of the website is that it contains all the information regarding the product, contact information of the company and the brand it deals with. The negative aspect is that the website is not accessible unless and until the consumer downloads an application in their smart phones. The company deals with the customers of only Australia. The website is very attractive and the picture quality of the product is also very nice. This is helpful to attract larger customers. The website includes the information of the product regarding the color, size and the time that it will take to deliver the product in a particular area. The website also guides the customer to choose the size by providing the detailed information (Webprofits.com.au. 2016). The drawback is that many customers have complained of the problem of virus and bugs while downloading the applicati on. The company also does not provide an option as to whether cash on delivery is acceptable for any product. A consumer will be able to purchase the product from the website only of they have created the mail id of the company. Question one: E-commerce stages Stages of e-commerce website are: Exposure stage Interaction stage E-commerce stage E- Business stage. A website is said to be in exposure stage where the consumer or the client uses the website to extract information of the organization (Hartono et al. 2014). A website is said to be in interaction stage where the consumers and the sellers use the website for communicating with each other. It is basically a website that is used for the interaction. E- Commerce is the stage where the website is used as the economic bloodline of the company. It is a stage that enables the customers to purchase the product and sellers sell the product. The sellers use internet to sell its products and the products are available through website to the customers. The customers can purchase the products from the internet as well as the website infrastructure. A website is said to be in e- business stage where the customers can use the website for the communication as well as the transaction of goods. The internet is used to redesign the internal processes and change the operational efficiency of the website (Huang and Benyoucef 2013). The Iconic website is said to be in e-commerce stage as the company to the consumers uses to the website for the transaction of goods. The consumers to purchase clothes, shoes and other accessories use internet. Since the website has already been launched, it cannot be in exposure stage. It is also not on interaction stage, as the website cannot be used for communication. It can be categorized in e commerce stage as it is used for the transaction of goods (Turban et al. 2015). Question two: E-commerce implementation strategy E-commerce means selling and purchasing of goods. E commerce requires a sophisticated knowledge of purchase, internet, payment, software and others. An attractive and simple website creation is the initial stage for the implementation of the e commerce strategy (Da Costa 2016). The quality of the website should be created attractively and professionally for the better management of the business. E commerce is not just about setting a website of the company. maintenance and timely update of the website is the key factor for the business to run successfully. Management of the inventory, sales, payment and security is essential. The website so created should be simple and easy to understand. It should also be free from spams, bugs and other fraud information. The consumer should get attracted to the website on the first site itself. E commerce implementation strategy should consider all the services of the websites into account. The iconic website should also consider its services and t ake them into account for the update (Mohapatra 2013). Conclusion Hence, E-commerce is selling and buying of goods and services to customers. There three stages of e-commerce business that are exposure stage, interaction stage, and e-commerce stage. The Iconic that is an online retailer of cloths and fashion accessory is in e commerce stage. The Australians to purchasing fashion brands use the website. It is essential for the website to be of high quality and professionally developed in order to manage the work efficiently. References Andam, Z.R., 2014. e-Commerce and e-Business. Da Costa, E., 2016.Global e-commerce strategies for small businesses. Mit Press. Google Books. (2016).Managing E-commerce in Business. [online] Available at: https://books.google.co.in/books?id - [Accessed 5 Sep. 2016]. Hartono, E., Holsapple, C.W., Kim, K.Y., Na, K.S. and Simpson, J.T., 2014. Measuring perceived security in B2C electronic commerce website usage: A respecification and validation.Decision Support Systems,62, pp.11-21. Huang, Z. and Benyoucef, M., 2013. From e-commerce to social commerce: A close look at design features.Electronic Commerce Research and Applications,12(4), pp.246-259. Mohapatra, S., 2013. E-commerce Strategy. InE-Commerce Strategy(pp. 155-171). Springer US. Theiconic.com.au. (2016).THE ICONIC Delivery | THE ICONIC Shipping Policy. [online] Available at: https://www.theiconic.com.au/shipping-policy/ [Accessed 5 Sep. 2016]. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015.Electronic commerce: A managerial and social networks perspective. Springer. Webprofits.com.au. (2016).A review of THE ICONIC's online marketing strategy. [online] Available at: https://www.webprofits.com.au/blog/the-iconic/ [Accessed 5 Sep. 2016].